Sunday 9 March 2014

What type of production company we are and why

Our group agreed we would be a mainstream company, so that we could afford well-known actors to play our characters, such as Liam Hemsworth, and incorporate varied and iconic settings to make the film more aesthetically pleasing, while also improving the overall quality of our film. Another reason we decided for 'Husky Productions' to be mainstream is that we'd be able to hire professional crew members, such as writers and directors, with lengthy film histories and therefore know what specific elements makes a film successful, which is one of the main reasons that independent films don't do well at the box office - because, stereotypically speaking, nobody trusts people and companies they aren't already familiar with.

An example of this can be found with the first 'Star Wars' film because, although it was George Lucas' first mainstream film directing, a lot of people went to see it, due to 20th Century Fox already being a well-established film company and therefore resulting in a high production value for the film.

By contrast, 'Attack The Block' was produced by Film 4, which is an independent company and is therefore a much lesser-known brand name than Fox, creating a sense of uncertainty among audience members and making it unsurprising that the film actually made lose at the box office.

To conclude, whether or not a film company is mainstream or independent drastically effects the overall quality of the product and therefore the financial success of the film, which is why our group decided on making our company mainstream, rather than independent. 

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