Because mainstream production companies have higher budgets, they can afford to have more complex, vibrant and iconic logos that grab the audience's attention and help them to remember that particular company. As a result, due to the ever advancing changes in technology, by 1976 all major companies had animated logos. Soon enough, with digitalisation becoming all the more common in the early 2000s, it was inevitable for this to effect the film industry and how companies publicise their films, as well as insure audiences of their legitimacy. For example, Universal was the first film company to have an institutional logo that was completely computer generated in 2007. This made them stand out against there competitors and, as a result, words moving across a globe of the Earth is now iconic to that of Universal. While watching this sequence, I was inspired by the symbolism that conveyed this company in a very positive way, despite there being no dialogue, which is the usual technique to persuade a person. The light being cast on the globe implies that this company is somewhat of a saviour, linking to the qualities of a film protagonist, and presenting Universal as a trusting and legitimate mainstream film company.
In comparison, from 1998 to 2000, while Lionsgate was still a small time independent production company, despite they're logo being animated, it was also less iconic and therefore only used for a couple of years. Since then, as they've made more commercially successful films, they've been able to upgrade there image and appear as a more legitimate company to audiences.
In conclusion, mainstream and independent film company logos are contrasting in terms of quality and iconography, which is why we're investing time in making our group's production logo as iconic and memorable as possible, especially considering we're a mainstream company and our logo would therefore be a key signifier in addressing the type of film company we are.
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