The jelly baby activity involved our group using post stick notes to design a film opening, and show our understanding of the importance of the order of the titles, using jelly babies as exemplars for what would be in the camera frame. Each group was given a specific target audience and genre to convey within the sequence, in our case the audience was teenage and young adult women for a drama. We appealed to women by showing the importance of their gender within the narrative, by having a majority of the cast played by women, and therefore their names being visually displayed in the sequence, that also coincided with physical representations of their characters, so that the audience could put them into context during the rest of the film. For example, the first actress that's introduced in the opening has her name appear on the screen, to reveal her as the main protagonist, as this is accompanied by a close up of the character, so that the audience understand what character the actress plays and how significant her role is in the narrative. Looking at previous research on dramas, we noticed that a lot of them use simplistic openings to convey tension and an enigmatic tone. Taking this on board we designed the opening so that the font would be simplistic, with a black background for the crew members, due to physical representations being unnecessary as they have no involvement in the narrative.
This activity has helped to aid my understanding of how to appeal to specific target audiences, as well as identify the films genre through visual and audio techniques. I now also comprehend the relevance of how long each title lasts depending on the person's significance, in context with how much their work effects the film as a whole.
Below is a picture of our group's activity storyboard, accompanied with jelly babies to illustrate the shot type and what it contains:
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